Matomo, formerly known as Piwik, is a powerful and flexible open-source web analytics platform designed to provide detailed insights into website traffic and user behavior. With a strong emphasis on data privacy and security, Matomo offers a comprehensive suite of features including real-time analytics, customizable dashboards, goal tracking, event tracking, and e-commerce analytics. It empowers organizations to make data-driven decisions while maintaining full control over their data, making it a preferred choice for businesses and institutions that prioritize transparency and user privacy.