Digital analytics provides essential insights into user behavior and effectiveness of online platforms by utilizing a set of foundational concepts. Each component plays a critical role in helping businesses measure and optimize their digital strategies. Below are brief overviews of the key concepts you will encounter in digital analytics.
- Digital Analytics Metrics
- Dimensions in digital analytics
- Understanding Average Order Value (AOV) in Digital Analytics
- Understanding Conversion Rate in Digital Analytics
- Understanding Customer Lifetime Value (CLV) in Digital Analytics
- Understanding Goals and Conversions in Digital Analytics
- What is a Tag Manager in Digital Analytics?